This work needs vision
How to create the vision that will drive your strategy
Doing the work is a reader-supported newsletter for anyone who is serious about doing the work of anti-racism. It's a space for learning, accountability, and honest and open reflections on anti-racism, anti-oppression and what it means for brands and communications.
It’s brought to you by Collette Philip, a multi-award-winning founder, writer, coach and facilitator.
Last week, we established our why – the reason(s) why we do this work. But our why is not just about the present. It’s also about the future. And that’s why we are going to spend time thinking about our vision this week.
A compelling vision is powerful. It inspires people. It helps you keep going even when the going gets tough.
The founder of one of my favourite ad agencies (and where I worked for a number of years), Leo Burnett apparently said
“When you reach for the stars you may not quite get one, but you won’t come up with a handful of mud either.”
And that’s why we have to establish our vision as part of our strategy for this work.
