When pests are useful
Why we need to look at the external environment surrounding our work
Doing the work is a reader-supported newsletter for anyone who is serious about doing the work of anti-racism. It’s a space for learning, accountability, and honest and open reflections on anti-racism, anti-oppression and what it means for brands and communications.
It’s brought to you by Collette Philip, a multi-award-winning founder, writer, coach and facilitator.
Last week, we conducted our strategy audit - reviewing our past actions against our vision and purpose to capture learnings.
This week we’re going to EXPLORE the external environment for our strategy and look at what this means for us moving forward.
A really great place to start is by doing a PEST analysis.
This tool looks at the Political, Economic, Socio-cultural and Technological trends and changes that will impact how you approach this work. (Now you see what I did with the title of the post, geddit?!)
This is a really important step. Our external environment will shape how we show up and the way that we shape and implement our strategy.
Think about it. How can we do this work, without recognising the impact of the rise of the far-right? Or acknowledging the cost of living crisis and pressure on our earth’s dwindling resources? Or reflecting on the impact of intergenerational workplaces?
Or thinking about the role of tech and data on our choices?
These are just a few examples of the insights we might gain from doing a PEST analysis. So let’s get into it!
